This form of attribution is used to measure advertising effectiveness.ĭynamic content insertion: BBC may use limited data that they know about you - the device you’re using, the approximate location you’re in, or other data that can be derived from this, like the current weather forecast for your area - to change parts of the audio. For example - it may spot a device that downloaded an episode of F1: Chequered Flag later visited the website of an advertiser or it may track that a device that listened to F1: Chequered Flag also listened to a different show.

Tracking and attribution: BBC or its partners may connect the fact you listened to this podcast to an action elsewhere on the internet. Your device’s IP address and user agent is used to help calculate this figure. Stats: Statistics are produced by BBC to help F1: Chequered Flag to understand how many downloads it is getting, or how many people are listening. This podcast may use tracking and attribution, dynamic content insertion and is insecure

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